Area Sales Manager

Full Time | On-Site | Mumbai

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About Ugaoo :

Ugaoo is India’s leading gardening and plant care brand, dedicated to making plant parenting simple, accessible, and enjoyable. Rooted in a legacy that began in 1885 with Namdeo Umaji, India's oldest seed company, we blend traditional agricultural expertise with modern innovation. Our product range includes live plants, planters, seeds, and plant care essentials, sold through our website, marketplaces, and retail stores in Pune, Mumbai, Bangalore, and Hyderabad. We also offer landscaping services and urban farming solutions. At Ugaoo, we believe that plants not only grow people but also inspire personal transformation.

About Role:

The Area Sales Manager at Ugaoo is responsible for growing the brand’s presence in offline retail stores. This involves managing and expanding retail outlets, recruiting and training staff, and ensuring sales growth. The role includes setting up new stores (COCO & SIS models), selecting premium retail locations, and driving marketing efforts to increase revenue. Additionally, the manager must track sales performance, optimize store operations, and control expenses while leading a team to achieve business targets.

Responsibilities:

  • To build, nurture Ugaoo brand and drive sales via offline channels in the assigned Territory/Region.
  • Provide leadership to the assigned region, oversee retail activities in COCO and SIS stores.
  • Create a business plan for the region by the concept of SIS.
  • Recruit and train SIS partners, their staff and company’s brand promoters.
  • Identify Premium Retail Spaces to establish Standalone Exclusive Retail Stores/Kiosks within high footfall retail malls.
  • Review and analyze regional sales and operational records and reports; use data to project sales, determine profitability and targets, and to identify potential new markets.
  • Develop marketing programs and promotions to increase the store sales.
  • Identify opportunities for improvement in the store region; design and implement training, strategies, policies, goals, and other resources to maximize productivity and morale.
  • Closely monitor & control expenses through efficient store operations.
  • Maintain store staff by recruiting, selecting, orienting, and training employees.
  • Collaborate with the Head of Retail to develop territory, sales quota, and strategy.
  • Maintain knowledge of market, competition, and best practices and trends in sales techniques and strategies.

Requirements:

  • 5 - 10 years of proven experience in retail operations.
  • Proven experience in developing COCO and SIS stores.
  • Strong understanding of local geography and demographics.
  • Willingness to travel frequently and must own a vehicle.
  • Excellent management, leadership , and organizational skills.
  • Strong analytical and problem solving skills.

If you love plants, the world of e-commerce and super-passionate teams, we may be just the right fit for you. Side note – your home will look great once you join us