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About Ugaoo

Ugaoo is a leading D2C brand in India's booming home gardening space. We provide a comprehensive range of live plants, seeds, tools, and plant care essentials. Our mission is to make urban gardening accessible, enjoyable, and sustainable. We are a content-first company dedicated to building the ultimate community for plant parents.

About the role

Ugaoo is seeking a pioneering Generative Engine Optimization (GEO)/SEO Specialist to lead our comprehensive search visibility strategy. This critical role is responsible for maximizing Ugaoo's performance across both traditional search engine result pages (SERPs) and the rapidly evolving world of AI-driven discovery.

You will ensure Ugaoo's digital presence achieves high organic rankings through regular SEO fundamentals while simultaneously adapting our content to guarantee maximum visibility, accurate representation, and authoritative citation within Generative AI systems, Large Language Models (LLMs), and Search Generative Experiences (SGE). The goal is to make Ugaoo the definitive, cited source for gardening-related queries, whether users are clicking a link or receiving a synthesized AI answer. This is a chance to define a new search channel while maintaining excellence in our core organic performance.

Key Responsibilities :

• Develop & Execute GEO Strategy:Design and implement comprehensive strategies for optimizing Ugaoo’s content across all digital platforms (website, blog, product pages, etc.) for generative AI visibility and performance.
• Integrate Technical SEO Fundamentals: Ensure all foundational technical SEO elements (site speed, mobile-friendliness, Core Web Vitals, clean crawl architecture, and robust internal linking) are optimized, as high organic ranking and performance remain critical trust signals for AI models like SGE and LLMs.
• LLM-Optimized Content Creation: Work closely with content creators to ensure all new and existing content is structured, formatted, and written in a way that is easily digestible, accurate, and authoritative for LLMs. This includes optimizing for direct answers, clear hierarchies, structured data, and unambiguous language.
• SGE Optimization: Specifically focus on strategies to improve Ugaoo's presence and favorable depiction within Search Generative Experiences (SGEs) like Google's AI Overviews, aiming for primary citations and inclusion.
• AI Content Audits & Analysis: Conduct regular audits of Ugaoo’s digital assets to identify gaps and opportunities for generative AI optimization. Analyze how AI models currently interpret and present Ugaoo’s information.
• Structured Data Implementation: Oversee the implementation and maintenance of advanced Schema.org markup to provide explicit context to AI crawlers regarding Ugaoo's products, articles, FAQs, and "How-To" guides.
• Authority & E-E-A-T Building: Develop strategies to enhance Ugaoo's Expertise, Experience, Authoritativeness, and Trustworthiness signals for AI models, focusing on original research, expert contributions, and robust internal/external linking.
• Conversational Search Optimization: Research and optimize for natural language queries and long-tail conversational phrases that users employ when interacting with generative AI interfaces.
• Performance Monitoring & Reporting: Track key performance indicators (KPIs) related to AI citations, generative traffic, brand mentions in AI summaries, and overall generative visibility. Provide regular reports and actionable insights to the marketing team.
• Stay Ahead of Trends: Continuously research and stay updated on the latest advancements, algorithms, and best practices in generative AI, LLMs, SGEs, and their impact on search and content discovery.
• Cross-functional Collaboration: Collaborate closely with SEO, Content, Product, and Engineering teams to ensure GEO best practices are integrated into all relevant digital initiatives.
• Training & Education: Educate internal teams on the principles of GEO and the importance of creating AI-friendly content.

Requirements :

• Proven experience in GEO content writing and strategic execution.
• Understanding of optimizing content specifically for Generative AI and featured snippets.
• Demonstrable understanding of how Large Language Models (LLMs) and generative AI systems process and synthesize information.
• Familiarity with Search Generative Experience (SGE) interfaces and their impact on user journeys.
• Proficiency with SEO tools (e.g., Semrush, Ahrefs, Google Search Console) and analytics platforms (e.g., Google Analytics).
• Experience with Schema.org markup and structured data implementation.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Excellent communication and collaboration skills.

Bonus Points:

• Experience with AI content analysis tools or platforms.
• Understanding of Natural Language Processing (NLP) concepts.
• Passion for gardening and sustainable living!

If you are a strategic content leader ready to shape the future of gardening content in the AI era, we want to hear from you!

Join us, and grow with us. Because Plants Grow People.